You don't have to have naturally dry skin to need a hydrating cleanser.

Maybe your skin has always been dry or sensitive. Or maybe you're normally oily or acne-prone, but after starting a retinoid, acids or other acne treatments, your usual face wash suddenly leaves you tight, flaky or irritated. Your skin type hasn't necessarily changed — but what your skin can tolerate might have.

Our Hydrating Gentle Daily Cleanser is made for those times. Its mild cleansing system removes everyday oil, sweat and buildup, while Glycerin, Oats and Allantoin help keep skin feeling soft and comfortable after washing. It doesn't try to exfoliate, deeply degrease or add another treatment step to an already busy routine.

It can also be a better fit for oily but dehydrated skin. Having oily skin doesn't mean your skin can't be dehydrated. If your face gets greasy but also feels tight or flaky after cleansing, washing more aggressively can make the irritation worse.

But if it barely foams, is it really cleansing?

Yes. Foam is not what cleans your skin. Cleansing ingredients called surfactants lift oil and dirt so they can be rinsed away, and they can do this without creating lots of lather.

The low-lather feel is intentional. If you enjoy a proper foam and your skin handles it well, Gentle Foaming Gel Face Wash may suit you better. And if you're wearing heavy makeup or water-resistant sunscreen, use a dedicated first cleanse like our Butter but Better Cleansing Balm before following up with a gentle water-based cleanser.

Massage a small amount onto wet skin for 30–60 seconds, then rinse thoroughly with cool to lukewarm water.

Use once or twice daily, depending on your skin and routine.

If you're wearing heavy makeup or water-resistant sunscreen, use Butter But Better Cleansing Balm first, then follow with this as your second cleanse.

Follow with your treatment products and moisturiser. In the morning, finish with sunscreen.

Glycerin

A humectant that attracts and holds water in the skin. It helps reduce the tight, dry feeling that can follow cleansing and supports a softer, more comfortable after-feel.

Oats

Oats are rich in naturally soothing and skin-conditioning compounds that help calm dry, sensitive and irritated skin. They are especially useful when the skin barrier is stressed or your routine contains stronger treatment products.

Allantoin

A soothing skin-conditioning ingredient that helps reduce discomfort and keeps sensitive or easily irritated skin feeling calmer after cleansing.

Green Tea

A source of antioxidant polyphenols that helps soothe the skin and support it against everyday environmental stress.

Aqua, Cocamidopropyl Betaine, Glycerin, Caprylic/Capric Triglyceride, Decyl Glucoside, Sodium Cocoyl Isethionate, Cetearyl Alcohol, Propylene Glycol, Lauryl Glucoside, Ceteareth-20, Lactic Acid, Acrylic Polymer, Allantoin, Camellia Sinensis Leaf Extract, Sodium Benzoate, Avena Sativa (Oat) Kernel Flour, Phenoxyethanol, Xanthan Gum.