A Smarter Approach to Clear, Balanced Skin
Tired of harsh acne treatments that leave your skin feeling dry and irritated? Our Azelaic Acid Serum was expertly formulated to be different. We started with the "star" of the show—a next-generation Azelaic Acid derivative—and surrounded it with a powerful team of soothing and hydrating ingredients. The result is a comprehensive solution that gives you the clear, healthy complexion you want, without the side effects you don't.
The Science of a Superior Formula

• Clear Breakouts & Fade Marks: At the heart of our serum is 10% Potassium Azeloyl Diglycinate (PAD). This advanced, water-soluble form of Azelaic Acid is clinically shown to be highly effective at a lower concentration. It works diligently to reduce breakouts, control excess oil, and visibly fade the appearance of post-acne marks and hyperpigmentation, leading to a more even and radiant skin tone.
• Soothe Redness & Calm Irritation: We paired our powerful active with a blend of skin-calming heroes. Panthenol (Vitamin B5) and Allantoin work together to soothe sensitivity, reduce visible redness, and support the skin's natural healing process. This makes the serum exceptionally beneficial for those with easily irritated or rosacea-prone skin.
• Deliver Deep, Lasting Hydration: Healthy skin is hydrated skin. That's why our formula includes Hyaluronic Acid and Cogon Grass Extract, a duo that delivers clinically proven 24-hour moisture. This ensures your skin stays plump, comfortable, and balanced all day long, preventing the dryness often associated with active treatments.

With every application, you're not just fighting acne—you're supporting a healthier, more resilient skin barrier. Expect to see a noticeable improvement in your skin's overall tone and texture with consistent use.

Available in: 30ml

• Cleanse your face to remove dirt and oil
• Apply a small amount of serum evenly across your skin, focusing on acne, rosacea, or hyperpigmentation (avoid the eye area)
• Let it absorb for a couple of minutes before applying moisturizer (we recommend Crème B3-B5-E with 4% niacinamide for best results)
• In the morning, always finish with a broad-spectrum sunscreen
• Start with once-daily use in the evening, then increase to twice daily if your skin tolerates it
  

Notes
Consistency is key for visible improvements. Always patch test before first use. Using sunscreen daily is essential, as azelaic acid helps with pigmentation and sensitivity.

Potassium Azeloyl Diglycinate (PAD)
PAD is a water-soluble derivative of azelaic acid, offering enhanced skin compatibility and solubility. This ingredient offers similar benefits such as reducing acne and lightening skin pigmentation but with increased skin compatibility. It improves skin clarity and texture, making your skin feel soft and smooth.

Panthenol (Provitamin B5)
Also known as Provitamin B5, panthenol acts as a moisturizer, soothing and healing the skin. It enhances skin barrier function, reduces redness, and hydrates the skin, leaving it soft and plump.

Imperata Cylindrica Root Extract
Derived from a species of grass native to many parts of Asia, Australia, and Africa, this extract is rich in potassium and dimethyl sulfopropionate (DMSP), which act in synergy to help cells to maintain their osmotic equilibrium.

The extract has also been found to increase the concentration of NMFs (Natural Moisturizing Factors) in the skin. NMFs are components that keep the skin's outer layer protected and hydrated, making this extract an excellent ingredient for enhancing the skin's barrier function. A strong skin barrier is crucial for preventing water loss and protecting the skin from environmental stressors and irritants. Clinical studies have shown that formulations containing this extract can significantly improve skin moisture levels, even 24 hours after application.

In addition to its hydrating benefits, Imperata Cylindrica Root Extract is also valued for its soothing properties. It can help calm irritation and redness, making it suitable for sensitive and reactive skin types. Its inclusion in skincare formulations aims to deliver a burst of hydration, promote a healthy skin barrier, and soothe the skin, contributing to a more radiant and youthful complexion.

Maltodextrin
Derived from natural starches through partial hydrolysis, this polysaccharide serves not only as a humectant, attracting moisture to the skin, but is also a prebiotic that may help support the health of the skin's microbiome. Prebiotics are known to feed beneficial bacteria, promoting a balanced skin ecosystem. In addition to its moisturizing and potential prebiotic activities, maltodextrin can also improve the skin's texture and appearance. Its film-forming properties help smooth the skin, making it an excellent ingredient in products aimed at reducing fine lines and improving the skin's overall feel.

Allantoin
Recognised for its skin-soothing and healing properties, allantoin promotes cell proliferation and wound healing. It is effective in soothing irritated skin, promoting skin smoothness, and facilitating natural exfoliation.

Aqua, potassium azeloyl diglycinate, zinc PCA, panthenol, imperata cylindrica root extract, maltodextrin, glycerin, PEG-8, carbomer, allantoin, sodium hyaluronate, ethylhexylglycerin, phenoxyethanol