The under-eye area has long been a source of concern for many, especially in South Asia where the telltale signs of stress and fatigue—dark circles, puffiness, and fine lines—seem to cast an almost universal shadow.For the millions struggling with these issues, the promise of a miracle eye cream or an instant fix is often tantalizing but rarely delivers. But why do these concerns even arise, and why do so many products fail to address them effectively? The answer lies in the unique biology of the under-eye area and the specific needs of the skin in this delicate region. Let’s explore.